National Conference held at the School of Education and Communication
10 Feb 2010 | Posted By: JIBS Stories
On the 4th and 5th of February, the National Conference (Nationella konferensen) was held for the first time at the School of Education and Communication in Jönköping. The conference focuses on female entrepreneurship and how to help women get into the business sector, which today is mostly controlled by men. Those who participated had the opportunity to listen to lectures and attend different seminars.
One of the lecturers was former Swedish politician Ulrica Messing who has been in the government for many years. She held a lecture about not being afraid of starting your own business.
The conference was organized by Jönköping University, the Swedish Board if Agriculture and Nätet – a resource centre for women. Siv LindĂ©n is the director of Nätet:
- I’m happy that it’s all going so well, and that over 180 people from all over Sweden are here. This is the first time a conference of this kind is arranged and I think it’s a great opportunity for women to be seen as entrepreneurs, said Siv Lindén.
Cecila Bjursell and Leif Melin from CeFEO – Centre for Family Enterprise and Ownership at Jönköping International Business School – held a lecture about family businesses.
- The women are raised to take care of the family and the men are raised to run the family company. Most famly companies only let the sons take over as CEO, said the researchers.
Rhetoric consultant Elaine Bergqvist, author of the book Härskarteknik (master suppression techniques), held a lecture about how to become a better speaker. According to Elaine, rhetoric is not the art of speaking: it’s about getting people to listen. She had a tip to students about rhetoric:
- Ignore the people who think you don’t have enough experience because you’re too young. Barack Obamas’ rhetoric consultant is only 28 years old.
National Conference Video (only in Swedish)
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